We Don’t Just Build DJs. We Build DJ Leaders.

DJ University was built on the belief that great performance starts with great leadership. We're the industry's only training platform that blends DJ education with real-world business development and support.

A New Standard for

DJ Training

Most DJ training stops at mixing. Ours starts there and goes much further. DJ University exists to develop the next generation of confident, professional, and scalable DJ leaders.

Our mission

is to help DJs at every level build sustainable careers. Whether you're just starting out, growing a team, or mentoring the next wave of talent, we have the tools and guidance to help you thrive.

Meet Our CEO:

David Ray Cross Jr.

David brings nearly two decades of experience in corporate training, HR, and leadership development, with brands like Chick-fil-A, Dollar Tree Inc, CVS Health and Love’s Travel Stops. After scaling his own multi-op DJ companies in Texas, he saw what the industry was missing: consistent training, leadership development, and scalable systems.

He relaunched DJ University with one clear goal... to help DJs go from overwhelmed to organized, from reactive to intentional, and from solo to scalable.

“You can’t scale what you haven’t trained. You can’t train what you haven’t led.”

“You can’t scale what you haven’t trained. You can’t train what you haven’t led.”

Our Core Beliefs

Leadership is a skill, not a trait.

With the right tools and support, any DJ can become a confident leader.

Training must be scalable.

If it only works when you’re there... it's not a system, it's a bottleneck.

Professionalism is part of performance.

We train DJs not just in sound, but in communication, presence, and reliability.

The industry grows stronger together.

When we raise the bar, everyone benefits — DJs, teams, and clients.

Real Systems.

Real Coaching.
Real Growth.

Everything you need to train smarter, lead stronger, and scale faster.

Weekly Coaching

with Personalized Support

Programs for Every Stage of Your DJ Journey

Proven Frameworks Tested in Real DJ Companies

Built by a Scaled DJ, Not Just a Theorist

Ready to Grow?

Whether you're building your DJ business from scratch or leveling up your team, DJ University gives you the systems, coaching, and confidence to lead with clarity.

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courses

Community

Questions about your course, coaching, or account? hello@djuniversity.com

For media requests, interviews, or features, get in touch with our Media Team.

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